Design

Gotham Park

At Gotham Park, I worked with Pentagram Design Firm and The Skatepark Project to create digital design materials that showcased Gotham Park's diverse programming and unique urban location under the Brooklyn Bridge. Gotham Park's brand image is • Urban and gritty but not grim or intimidating • Historic and iconic; one of NYC's great architectural achievements • Inclusive and welcoming for a wide audience • Like the bridge itself, big and bold • Multi use: food, events, arts, concerts, socializing, hanging out… • NYC Skateboard culture adjacent

Marketing Materials

Flyers for Instagram

Flyers for Print

Eventbrite Banners

DCTV (Downtown Community Television Center)

At DCTV, I worked to incorporate hand drawn and painted elements into digital design and branding materials to give the marketing a more hands-on, creative community feel. DCTV's brand image is • Historic and courageous like the 1896 landmark firehouse building it operates out of • Culturally diverse and emotionally resonant; grounded in grassroots media and social impact storytelling • Raw and artistic, celebrating creative expression • Inclusive, inviting, community oriented; welcoming across all generations and levels of expertise • Multi use: classes for children and adults, professional production services, film screenings, panels, mixers... • NYC documentary and independent film adjacent

Lost in Translation: A Design Book

After locating and photographing 20 words with meanings unknown (to me) on the streets of New York City, I settled on SCHIFO, which I originally found on a Bushwick bus stop, as the focus of my design book. Lost in Translation is an exercise in semiotics. It reimagines the word SCHIFO in original logos and promotional images that capture and translate its essence for a variety of brands and audiences.